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Allianz unveils Australia’s first QR code on football tops and launches Fan Hub

2 April 2024
  • In partnership with Football Australia, Allianz Australia has launched a new digital platform called Fan Hub, giving football fans more reasons to cheer.
  • Football Australia has released a retail version of the Pre-Match Warm Up Top in collaboration with Allianz, which features a unique QR code, a first for Australian national football team training kits.

Today, Allianz Australia, the official Insurance Partner of Football Australia is excited to launch a brand-new digital platform for Australian football fans, Fan Hub. The launch comes as part of its ongoing commitment to bringing communities, people and sport together.

Football fans are encouraged to continue visiting the Allianz Fan Hub to uncover a wealth of football content and keep up to date with new and exclusive perks, promotions, and competitions on offer.

The Allianz Fan Hub launches with a major prize1:

Alongside the Fan Hub, today Allianz, inconjunction with Football Australia, has also released a new branded Pre-Match Warm Up Top. Available for purchase through shop.footballaustralia.com.au and selected retail partners, the Warm Up Top will feature a unique Allianz logo on the back where the iconic Allianz Eagle will be a scannable QR code, giving owners direct access to Allianz Fan Hub.

The Fan Hub, as well as the Pre-Match Warm Up Top will launch ahead of the CommBank Matildas’ match against Korea Republic on Friday, 4 April at Allianz Stadium in Sydney as the team prepares for the AFC Women’s Asian Cup Australia 2026™.

With two of Allianz’s biggest sporting sponsorships, Allianz Stadium and Football Australia, coming together for the first time, Allianz has put fans at the forefront of its activity happening in the lead up to, and at the fixture.

On matchday, football fans at Allianz Stadium are invited to enter the major prize on Fan Hub and cheer their loudest ‘Go Australiaahhh’. Fans who can cheer over 125 decibels will receive a special prize on the spot. The Allianz social team will also ‘surprise and delight’ three lucky fans and their plus ones to upgrade their tickets and head to a corporate box to enjoy the game, with an additional 750 Allianz customers in attendance.

Shez Ford, Chief General Manager, Consumer at Allianz Australia, expressed her excitement about the upcoming event, saying, “This is going to be huge! Not only will Australians have the opportunity to watch what I'm sure is going to be a nail-biting match between Australia and the Republic of Korea, but we will also see two of our major partnerships, Allianz Stadium and Football Australia, come together. The creation of the Allianz Fan Hub and the Pre-Match Warm Up Top is a natural extension of these partnerships, creating a unique opportunity for Allianz to continue authentically engaging with the football community.”

These launches follow the announcement of Allianz Australia’s partnership with Football Australia in July 2024. The partnership with Football Australia underscores Allianz’s commitment to supporting the community, and promoting social inclusion through sport, aligning with Football Australia’s values and vision. Globally, Allianz has a history of supporting football, stadiums, and other major sporting initiatives.

James Johnson, Chief Executive Officer of Football Australia , also commented, “It has been a massive team effort to bring Allianz Fan Hub, and the Pre-Match Warm Up Tops to life with Allianz. These new offerings further cement their commitment to inclusivity, community and unity in football, which are key values for Football Australia. We are looking forward to continuing to work closely and collaboratively with Allianz by providing unique and exclusive experiences for all football fans.”

To enter the major prize from Allianz Fan Hub, visit fanhub.allianz.com.au. Football fans are also encouraged to follow Allianz Australia’s Instagram page to keep up to date with new and exclusive perks, promotions and competitions available on Fan Hub.

The new Pre-Match Warm Up Top, featuring the Allianz QR code logo, is now available at selected retailers for RRP $90.
 

1 Fan Hub Competition Terms and Conditions

 

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About Allianz Australia

Allianz Australia has been securing the future of our customers in Australia since 1914. We deliver a wide range of personal and commercial insurance products and services to more than 3 million policyholders. We also provide support for workers' compensation insurance to around 25% of the top 200 ASX companies, making us one of the leading workers' compensation insurers in Australia.

Allianz Australia Limited is a wholly owned subsidiary of the worldwide Allianz Group. The Allianz Group is one of the world's leading insurers and asset managers with corporate customers in more than 70 countries. Allianz customers benefit from a broad range of personal and corporate insurance services, ranging from property, life, and health insurance to assistance services, credit insurance and global business insurance. Thanks to our systematic integration of ecological and social criteria in our business processes and investment decisions, we are among the leaders in the insurance industry in the Dow Jones Sustainability Index.

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This article has been prepared by Allianz Australia Insurance Limited ABN 15 000 122 850 AFSL234708 (“Allianz”). In some cases, information has been provided to us by third parties and while that information is believed to be accurate and reliable, its accuracy is not guaranteed in any way.

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